Why we bet on the Next.js App Router

The Next.js App Router represents the biggest shift in React architecture in years. Server Components let us move data-fetching to the server by default, shrinking client bundles and simplifying state. Streaming means users see meaningful content sooner. In this post we share the patterns we've standardized across client projects — and the pitfalls we learned to avoid. From colocating data with components to designing cache boundaries, the App Router rewards teams that embrace its model rather than fight it.